Digital marketing is a broad term and covers many different types of it. Let’s discuss the types of digital marketing and its use so that you can figure out which one is best for you.
In simple terms Marketing means the action or business of promoting and selling products or services, this does include market research and advertising also. Now when the same thing is done using the internet it is called internet marketing or digital marketing. Digital marketing being an umbrella term contains many different divisions and we will discuss them here.
Types of Digital Marketing
- Search Engine Optimisation also commonly known as SEO
- Search Engine Marketing commonly known as SEM or PPC which stands for pay per click
- Social Media Marketing also referred as SMM
- Email Marketing
- Inbound Marketing
- Affiliate Marketing
- Mobile App Marketing
Now let’s look into the details of each type one by one and find out what it is and for whom it is.
Search Engine Optimisation (SEO):
The main goal to achieve here is getting your keywords listed in search engine results page organically. Keyword here means a query or a search phrase that you enter in the googles search box or any other search engines search box and once you click enter results are displayed these results are organic listings . To get your website ranked on this search engine results page (SERP) organically you will need search engine optimisation for your website. Getting your site seo optimized takes a long time and needs continues monitoring.
Search Engine Marketing (SEM / PPC): SEM or pay per click is for getting faster listing on search engine results page above the organic listing or at the bottom of organic listing. The image below will make it clearer.
The listings with a small ad box around it are ads served by google ad-words using search engine marketing.